Geoff Beattie

I’ve spent forty years in newsrooms, agencies and government war rooms. More than twenty of them advising governments and global companies through real crises, often on the worst day of their year.

I’ve watched, up close, how the right words and the right decisions change the way a story ends. The Decision Room comes straight out of that work: the same pressure, the same fast choices, and the same honest scoring I’ve used in real crisis rooms, in a safe morning where the crisis is invented and no one is exposed.

AI can write the first draft. It takes forty years to know which word makes the front page.

See the Decision Room →